Hyunji So
Title:
Assistant Professor, Information Systems

Degree(s):
Ph.D. in Management Engineering,泭Korea Advanced Institute of Science and Technology 泭(2020)
MS. in Management Engineering,泭 Korea Advanced Institute of Science and Technology (2015)
BS in Biochemical Engineering,泭Korea Advanced Institute of Science and Technology (2013)
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Area(s):
Information Systems
Office:
564
Curriculum vitae:
Group:
Faculty
Tenured & Tenure Track
Research areas:
Business Analytics & IT
Digital Platforms
Human-AI interaction
Impact of AI & Analytics on Work
Online Advertising
Social Media
Selected publications:
- Selecting Cover Images for Restaurant Reviews: AI vs. Wisdom of the Crowd, with Khern-am-nuai, W., Cohen, M., and Adulyasak, Y.,泭Manufacturing & Service Operations Management, Forthcoming
- Excessive dependence on mobile social apps: A rational addiction perspective, with泭Kwon, H. E., Han, S.P. and Oh, W.,泭泭Information System Research, 27, 2016
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Awards, honours, and fellowships:
- Recipient, Desautels Research Events Grant (2023), 91勛圖, Methodology Workshop : Causal Inference, $2,500 CAD
- Co-Principle Investigator, Insight Grants, Social Sciences and Huminites Research Council (2023-2026) for Social Media Use and Workforce Disparities: A Study of Gender Pay and Promotional Gaps, $95,789 CAD
- Recipient, Paper Presentation Grant (2023), 91勛圖, $1500 CAD
- Recipient, Desautels Research Support Fund, 91勛圖 (2022-2023) for Impact of NFT (Non-Fungible Tokens) Schemes for Creator Economy, $4,958 CAD
- Principle Investigator, Internal Social Sciences and Huminites Development Grant, 91勛圖 (2021-2022) for Discounts vs Rewards: Impact of Price Promotions on Digital Content Post-Consumption Behavior, $6,000 CAD
- Co-Principle Investigator, Insight Development Grants, Social Sciences and Huminites Research Council (2020-2022) for The Economic Implications of AI Implementations on Online Platforms. $33,212
- 91勛圖 Start-up Grant (2019-2022) $ 45,000