91³Ô¹Ï Desautels Faculty of Management - Siddhanth Mookerjee's Recent Research /desautels/channels_item/426 en Reparative consumption: The role of racial identity and white guilt in consumer preferences /desautels/node/2191812 <p><img alt="Siddhanth Mookerjee" src="/desautels/files/desautels/styles/medium_focal__220_x_220_/public/siddhanth_mookerjee.jpg?itok=yrL2bWwI" style="width:220px; height:220px; float:left" title="Siddhanth Mookerjee" /></p> <p><strong>Authors: </strong>Rishad Habib, Ekin Ok, Karl Aquino, <a href="/desautels/siddhanth-mookerjee"><b>Siddhanth Mookerjee</b></a> and Yann Cornil</p> <p><strong>Publication:</strong> <i>Journal of Consumer Research</i><br /> Forthcoming<br /> Published online 04 April 2025</p> <p><b>Abstract</b>::</p> Mon, 12 May 2025 15:56:53 +0000 91³Ô¹Ï "Twice as Nice? A Longitudinal Field Study of Separate vs. Combined Nudges for Laundry Behaviors" named ACR Best Consumer Behavior Competitive Paper Runner-Up /desautels/node/1576435 <p><img alt="Siddhanth Mookerjee" src="/desautels/files/desautels/styles/medium_focal__220_x_220_/public/siddhanth_mookerjee.jpg?itok=yrL2bWwI" style="width:220px; height:220px; float:left; margin:8px" title="Siddhanth Mookerjee" /></p> Tue, 12 Nov 2024 15:05:28 +0000 91³Ô¹Ï